Interlogic’s MultiPick® is helping European Motors Distributors keep pace with the nation’s growing demand for parts.

About European Motor Distributors

European Motor Distributors (EMD) is a parts arm of the wider Giltrap Group, an iconic name in New Zealand’s motoring history. EMD is responsible for four of the Group’s marques – Volkswagen, Audi, Skoda and Porsche.

Douglas Blair, EMD’s Parts & Distribution general manager, explains the background to their business expansion.

“Demand for all those marques is very strong. Volkswagen grew by around 30% last year,for instance. We’re seeing more and more Kiwis choose our brands – adding to all the vehicles sold in previous years –so the service we provide to those vehicles is increasing exponentially.”

And as Douglas Blair points out,strong after-sales service is just as important as sales.

“If you don’t have a strong after-sales service, you won’t sell as many new cars.New car buyers of our brands expect first class service. So those two things go hand-in-hand.The growth of our brands in NZ has seen a doubling in demand for the Parts business in less than 10 years, and this pace is set to continue.”

With such massive growth on the horizon for EMD, they realised several years ago that the whole infrastructure of their business needed to change. Hence the move, in mid-2013, from their former Grey Lynn premises into a 6,000sq ft warehouse distribution facility near Auckland Airport.